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Suavecito's Firme Clay Pomade creates a natural, matte finish with a hold that will last through a full day. It's ideally suited to short and medium styles, where it will add texture and volume that can be lost with a traditional pomade.

To use, work a small amount of the Clay Pomade between your palms, and run through towel-dried hair from front to back. Be sure to work the pomade down to the roots for the best hold, then style as desired. Applying to drier hair will add more hold and an even more matte finish.