Barber supply – profitability problem

There is a problem.
A problem in how barber suppliers in Europe perceive success, plan sustainability, and evaluate results.
Particularly in the ethnic market where Turkish operators take place, it looks as if companies not only work to earn money, but earn to exist:

– low profitability

– establishment of competitiveness solely on price

– limited product range

– no segment differentiation 
This will make sustainability a big issue.
We see it, we know it and we don’t solve it.
Strange, isn’t it?
Solution alternatives – subject of another article, indeed.