What is the next big thing for barber supply business?

Posted by ATLANTIC SUPPLY

The ecosystem of barbers is not organized retail. Thousands of barbers all over the cities. It is no easy job to visit them all, for barber suppliers. It is not easy job to sell them products just by visiting them physically. And quite expensive.  It will change. The way barbers buy their stuff will change.  The next BIG THING is…… barber supply apps on phones. (Yes some have already, but not very popular still)  So who will make the UBER of barber supply business? So that barbers can just order online, and barber suppliers would send by cargo.  Pros, cons?...

Barber supply vs. beauty supply

Posted by ATLANTIC SUPPLY

Go to Google, type “Barber Supply” and check what you see. My observation is the following: – A century ago barber supply was important. There were considerably important barber supply companies – like Koken Brothers. – Something happened and those companies disappeared. Mostly. – Maybe barber supply function became a sub category at beauty supply companies. The good thing is today there is a reverse trend; as male’s grooming business started to grow, as mens-only barber shops started to grow in size, as the scale of the type of services given in barber shops started to increase in quality and...

Furniture & barber chairs

Posted by ATLANTIC SUPPLY

For the barber suppliers, there is always a dilemma – where to focus in. – Cosmetics products that they sell on a regular basis, or  – Furniture and barber chairs (even sometimes construction) – which is more of a project type of business. Both have pros and cons of doing furniture/barber chair.  Pros: – Profitability is high. One good lump sum money. Nice cash inflow – who can say no? 🙂 – The customer becomes a life long cosmetics customer  (if he is happy about the purchase) – Competition is less (particularly if you are doing a tailor-made project) But...

Barber supply in south africa

Posted by ATLANTIC SUPPLY

It was January 2016. An e-mail with a product inquiry made me fly to Johannesburg. 12 hours of flight. It was my first visit to S.A. in my life. Enjoyed it. After 48 hours spent there, it was not the lions that I saw. Only barber shops. I particularly noticed two categories of barber shops: – premium barber shops which look more like a club for men, than just a barber shop – growing number of standard barber shops being opened by new-comers particularly from the Arab countries. “Wow” I said, “Man, there is potential for barber supply business here”...

“Barber supply” à la française

Posted by ATLANTIC SUPPLY

Valued at €77 billion at retail sales price in 2016, the European cosmetics and personal care market is the largest in the world. The largest national markets for cosmetics and personal care products within Europe are Germany (€13 billion (Cosmetics Europe, Personal Care Association) True, but barber supply could only be a minor, minor part of it. Nevertheless, most probably, a quite dynamic one. Everybody says that, in France, while there were only unisex hairdressers before, now there is a boom in the number of barber shops all over the country. While in northern Paris, I was able to see...

Barber supply – profitability problem

Posted by ATLANTIC SUPPLY

There is a problem. A problem in how barber suppliers in Europe perceive success, plan sustainability, and evaluate results. Particularly in the ethnic market where Turkish operators take place, it looks as if companies not only work to earn money, but earn to exist: – low profitability – establishment of competitiveness solely on price – limited product range – no segment differentiation  This will make sustainability a big issue. We see it, we know it and we don’t solve it. Strange, isn’t it? Solution alternatives – subject of another article, indeed.

Eau de cologne in barber supply

Posted by ATLANTIC SUPPLY

It is a must in a barber shop. In different markets in different shapes, smells, sizes, preferences, ways of pouring, but it is a must. Some barbers use it, some sell it. Some barbers only buy, some barbers refill from big bottle. Some barbers use eau de cologne, some barbers use after shave cologne, some barbers use now “barber cologne”, but they all use it. What’s happening nowadays is that there is a shift to “barber cologne” – something more of a “eau de parfume” than “eau de cologne”… something in between. Smells better, costs more, but heavily demanded. No...

New Product Ranges are on the way. Follow us !

Posted by ATLANTIC SUPPLY

New Product Ranges are on the way. Follow us !

WAHL Cordless Sterling 4 Clipper Review

Posted by ATLANTIC SUPPLY

Over four decades ago Wahl Clipper Company produced the very first rechargeable cordless clipper. That thing must have been very heavy (with a super short battery life), but Wahl got it right with the Wahl Cordless Sterling 4 Clipper. Design The Wahl Cordless Sterling 4 Clipper itself looks much like any corded clipper, but this one you can unplug. The clipper itself is very lightweight -- which can be hard to get used to at first. It felt a bit like a toy, but the performance speaks for itself. The clipper is very comfortable in the hand and has a great lightweight design...

Derby Blade Varieties

Posted by ATLANTIC SUPPLY

Derby is probably one of the most well-known brands in the razor blades industry.  They are manufactured in Turkey by Azmusebat company and have been around for quite a long time.  They are known for their comfortability and durability which is a favorable especially by home users rather than their sharpness. The most well-known blades for Derby are without a doubt the Derby Extra double edge blades 100 pack and Derby Professional single edge blades 100 pack. However, there are other blades which were introduced in the market recently and gradually gaining popularity. These are the Derby premium double edge and single...

Additions to stock ! All New! New! New! Products . . .

Posted by ATLANTIC SUPPLY

Additions to stock ! All New! New! New! Products . . .

Keeping up to date with the latest developments in the industry is important. We are continuously adding new products to our range of barber supplies. These are either additions to current product ranges or even new range of products. Some examples of latest additions are as follows: Additions to current ranges, The Shave Factory Barber Capes. These capes are major additions to our range of barbering supplies. They come in all different colors and designs for adults and kids as well. The most popular colors are black, blue, red and burgundy. The available designs are stripe, checkered and burbery. The...

Fonex-Gummy Products are in stock !!!

Posted by ATLANTIC SUPPLY

Fonex-Gummy hair styling products have arrived in stock and available for sales from mid-February. There is a wide range of products from Hair gels and waxes to hair sprays and mousse and to beard series, beard oil, shampoo, conditioner and moustache wax. Please get in touch with us should you have any questions or inquiries on bulk purchases.  

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